Let's face it , many email marketers do these things , unfortunately. Remember , it is easy to destroy trust and really hard to gain it. Well , what we can do to gain trust?
1- You should never send spam! : Send only valuable information to your subscribers. This is very important , your email should be helpful to them , and it should make your subscribers' life more easier. Do not send email campaigns when you have nothing to say.
2- Do not try to sell something every day! : It only makes you "too desperate" for a sale.
3- Do not ever try to earn money with your subscriber's details! : Yes , some even does it too. Keep your subscribers' details private , because if you don't , somebody will start to spam your precious subscribers , and soon or later they will realize that it was your fault!
4- Subscribing process shouldn't be rocket science! : Well , this is obvious , but always keep in mind that subscribing process should be very easy.
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